Latest Industry News

Volvo Midsommar Sales Event


Finlay Volvo CusVLO01K00338_Volvo Midsommer eDM_Dealertomers and Guests Invited to a Celebrate Midsommar, Swedish Style

On the 22nd & the 23rd of June Finlay Volvo will celebrate Sweden’s Midsommer with a range of activities and offers instore.

Midsommar is a traditional celebration in Sweden to mark the longest day of the year.  To celebrate, Volvo are offering a 10% reduction across selected models of the Volvo S90, V90, S60, V40 and V40 Cross Country. For a limited time, Volvo are also offering 2.9% PCP on all models except the XC90.  The XC90 is available with 3.9% PCP. In addition to the 10% discount Finlay Volvo are exclusively offering free metallic paint on all orders placed over the two day event.

Apart from Christmas, Midsommar is the most important holiday in the Swedish calendar. For some, Midsommar is the most important. Typical Midsommar celebrations involve crowns of flowers in your hair, dancing around a pole, singing songs while drinking flavoured schnapps and enjoying pickled herring.

Finlay Volvo, Dealer Principal at Gary Finlay said: “We would love to see all our customers come and join in our Midsommer celebrations.  We will have lots of activities and special offers to mark the occasion.  Come down and see our award winning range of SUV’s, we will also have offers on the XC60 and XC40 which recently won World Car of the Year and European Car of the Year respectively. One lucky person will also win a VIP trip to Sweden to celebrate Midsommar where they do it best.”

Customers who test drive a S90 will be in with a chance to win a VIP trip to celebrate Midsommar next year in Sweden.

* The 10% reductions and PCP rates are available on selected models until the 30th of September 2018.


Back to top